It happens all the time - a user will be trying to do business on a website and finally give up in frustration. That business loses another customer and never even learns about it, so it just keeps bleeding losses.

The big companies use focus-groups and numerous testers to ensure their website’s user-friendliness.  Most small businesses just rely on their web professional – but that can be a big mistake because most web professionals are very Web-savvy and might not even realize when web pages are causing frustration for your website visitors because they don’t encounter any frustration.

We've all seen this even on websites of many huge corporations and banks, where every answer on a form requires a page refresh or there’s no way to correct an item without starting all over again, or having a page where visitors can’t figure out how to get back to a page they were on previously, inability to change cart contents and so forth.

Just about the time you think it’s all finished, you get new ideas, new products or services – things change. There are lots of changes you’ll be wanting to do with your website as time marches forward.