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DIY Website Fundamentals
Website Security

website securityIt happens.  Sites get hacked into every day, and not just big company’s sites. Small companies are deemed safer targets by hackers, because small companies simply don't have the security resources that large organizations have.

If your customers' personal information or credit card numbers are stolen from your website, you not only lose the trust of your customers - you could be liable for damages!

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Search Engine Optimization

Search engine optimizationSearch engine optimization is vital to the success of your website.  After all, if people can’t find your website, what good is it?  But there's a catch - the best way to write content so that a page ranks well for Google isn’t the best way to write for your customers or from a marketing standpoint.  Let’s discuss this issue and take a look at why Joomla is a good solution for improving your search engine rankings.

The key to search engine success is proper use of keyphrases in good, relevant content.

A key phrase is the text that people type into their search engine to find relevant web pages.  You want to be careful to choose keywords that are not overly generic or not sufficiently relevant.  Most keyphrases are from two to four words in length.

There are online tools available to help you create a search engine friendly website. If you’re doing your own SEO work we suggest you begin your research with Google Webmasters Support - http://www.google.com/support/webmasters/

If you’re hiring someone else (like CompuSolver.com) to do your SEO work, be sure they will follow Google’s guidelines and that they work with your marketing team.  As we’ve said before, it does no good to bring visitors to a web page that is not put together with marketing expertise but it also does little good to have a website with great marketing, if people can’t find it.

Like Fred Astaire and Ginger Rogers, marketing and SEO must “dance” together for your web pages to be truly effective.

Here are a few tips for any brave DIY SEO people out there –

  1. Limit keyphrases to one or two per web page.  You’ll just water down their effectiveness by cramming numerous keyphrases into a single page.
  2. Have your web professional (or CompuSolver) check your server log files, or Google Analytics to see what keyphrases people are using to find your site.  Check competitors’ sites to see which phrases they’re optimized for.  Use this information to help choose the keyphrases you want to optimize for on your website.
  3. Use only keyphrases that are relevant to your web page content and to the goals for that page.
  4. Utilize image ALT and TITLE tags, italics, hyperlinks, bold, etc., to emphasis keyphrases.  Utilize meta tags like TITLE, DESCRIPTION and even KEYWORDS.
    (ignore the fact that some search engines claim to ignore KEYWORDS).
  5. Avoid having pages duplicate content, page titles, meta descriptions, etc.  Don’t have “shadow” (duplicate) domains.
  6. Don’t use keyphrases in colors that approximate background colors to hide them from visitors but “show” them to search bots.
  7. Do not create so-called “doorway” pages that are filled with keyphrases but without human-usable content.
  8. Use internal links to pages where the text of the link is the same as the keyphrase for that page.  Do the same for external links coming into the page, but remember you only want external links from sites that are related to your industry – using “link farms” will likely backfire.
  9. A rough rule of thumb is to use your keyphrase about once in every 100 words of content and to have three to five hundred words on each page.  This does not count usage in ALT tags, etc.
  10. If your SEO expert is not also your marketing expert, make both work together on copy.  Do not write rough-sounding copy just to satisfy your SEO goals.

I hope this has helped you put together a good search engine optimization plan that will integrate well with your website marketing plan.  If it sounds like too much work, remember that CompuSolver can handle all these details for you.

We also offer WebPosition4 search engine ranking reports and Page Critic analysis.

 
Why You Need Multimedia

Editing contentA picture is worth a thousand words, but video is thirty “pictures” per second and has words too – so what is it worth?  Make no mistake, a slick, professional video with relative content will put your website head and shoulders ahead of the competition.

You think of a web page of just words and images, but what if you could step out from the page, look your customers in the eye and speak to them from the heart?  What if you could SHOW, not just tell about your product or service? [pause] What can be more effective than a demonstration?  [pause] What can be more personal than looking directly at someone and talking to them?

As a smart business person, you already know that video is the most effective way to market to your web customers.

Read more...
 
Website Fundamentals Summary

We've talked about the importance of aesthetics, grabbing attention, marketing techniques, user-friendliness, ease of maintenance, flexibility, security, multimedia and search engine optimization and why each of these issues are so important to your website's success.

We've discussed the ways that Joomla, the free, open-source content management system, automatically helps with or totally takes care of many of these issues.

But that still leaves us with topics related to marketing, multimedia and search engine optimization. Will you be trusting your web professional to handle these matters?

Why choose CompuSolver?

It's not just our experience in web development that matters, although I've been building websites since before most people even knew there was an Internet. It's business experience, marketing experience and years of working with search engine optimization that counts.

But even more than experience, I think our willingness to put our clients' interests ahead of our own, helps us stand apart from the pack. For instance, I wrote my own content management system before Joomla was even heard of. I could easily sell that or use it to build websites and make even more money - but that isn't what I feel is best for most clients. For serious search engine optimization, we offer regular competitive reports and analysis.

Why Joomla?

It would be impossible for any single web developer to produce a web application or content management system that could hold a candle to Joomla in terms of flexibility, and support - both future and present and there is no way a single developer can promise the kind of security that the Joomla team offers.. Certainly none of the expensive commercial content management systems we've looked at come even close.

So whether we help you build your website or not, whether we host your website or not, Joomla is the right solution for ninety-nine businesses out of a hundred.

Which hosting solution?

As a web developer with many clients depending on me, I need a hosting service I can count on, one with a high-level of PHP and Joomla support, good speed and absolute dependability. We've found the people to provide the hardware and technical service needed for great hosting service and we provide the support through SmBizHosting.com

Summary

At CompuSolver, we put your needs first. We understand that you need a holistic approach to your website - that a pretty website is useless if it fails to grab attention, utilize effective marketing concepts, provide user-friendliness and rank well in search engines. Beyond that, a website should build trust in your brand and strenghten the bond between you and your customers by utilizing multimedia. It should be built so that your people don't need professional help to handle daily updates. Future changes and additions should be seamless and without major effort or expense. Not just one web developer, but a team of security experts should constantly be on the lookout for threats and ways to ensure your website's security.

By putting CompuSolver and Joomla on your team, you are maximizing the effectiveness of your company's website and leverging your ROI to the fullest.

Please call or user our Contact form, and tell us what your website goals are. I'm confident we can help you reach those goals - Hank Castello, CompuSolver.com

 
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FREE Joomla Web + Design!

SmBizHosting.com offers free setup of Joomla website (sample data). CompuSolver.com offers SmBizHosting customers the RocketTheme.com design template of your choice installed with Joomla so you have a website all setup (with sample content) and ready for YOUR content for only $50. Read More

Website Fundamentals

Whether you're considering hiring a web professional or doing it all yourself, you don't want to miss this collection of ten short article tutorials covering marketing, search engine optimization, security and everything in between.. Read More

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