Web copywriting is the most valuable asset you didn't know you needed. Countless websites are built every day without a thought given to copywriting.
So, what is copywriting? Copywriting (not to be confused with copyrighting) is the art / science of crafting written messages to promote a product, business, person, etc.
How hard could it be? Well, copywriters learn their craft in universities, usually beginning with Communication Theory and moving on to more advanced studies of psychology and marketing, then hone those skills out in the "real world".
A copywriter / marketing person is the person who will ensure that your media (website text, images and video, in our case) will be tailored to attract prospects and move them toward the act of buying your product or service.
To go to the expense of building a website and skip on hiring someone to copywrite your message, is sort of like renting a boat to take you fishing, but failing to hire a fishing guide who knows where the big ones are!
A web copywriter has a much tougher job than say someone who copywrites for magazine ads, etc. Why? Because his job includes building the subscription base as well as crafting the marketing message.
You see, the way that content is written on the Web affects not only the actions of your visitors but also affects how your website will be placed in search engine results. Written one way, your website may be hundreds below the top ten listings - basically where nobody will ever find it. Written another way, it may rise to the top twenty or even top ten.
In effect, your web copywriter is writing for two audiences - search engines and your prospective customers, yet he must skillfully craft his words into a single message. Even more than that, he must understand the nuances of how menu options, links (both incoming and outgoing), tags, etc., will affect his message in the search engines.
If you fail to hire the right person to write your web content - if you fail to hire a professional copywriter - then you are fishing without bait!
At CompuSolver, we understand the importance of website copywriting and search engine optimization. Hank Castello is one of the best in the business - a guy you want on YOUR team!
Every day you delay, "schools of fish" are swimming past your unbaited hook, your ineffective website is being bypassed by your prospective customers. Let's put an end to that - contact CompuSolver.com today!.