A website is just a medium for reaching customers and prospects. It's a great medium, but just a medium.

Yet companies hire "web people" just because they can make web pages, with little or no regard to their ability to write good ad copy or their education background in marketing and communication theory.

Think about it. Would you hire someone to write magazine ads just because they could spell?

Sure, your website has to look good. But it has a JOB to do too. And your website is a failure if it doesn't do that job.

For most businesses, the primary job of a website is sales. It's got to make the cash register ring, plain and simple. So tell me this - what does the twenty-year-old kid you hired to build your website know about communication theory, marketing and writing effective ad copy?

Uh huh. Thought so.

That's one of the ways we at CompuSolver.com can help small businesses that don't have marketing departments. We'll help you put your content together using our expertise in marketing, search engine optimization and user-friendliness. In short, we'll help you build a website that effectively contributes to your bottom line.

And if your website has support or tutorial duties, my wife's background in education will help ensure that your information goes out in a manner that everyone can readily understand, without boring your customers to tears.

Contact me, Hank Castello, today and let's get started.

For more info on what it takes to have an effective website and what qualities you want in your web professional, try this series of articles on Fundamentals of Effective Websites.